A publicly traded email marketing company was losing $5MM a year and running out of cash. A shift to a data-first strategy — and three new products — turned it profitable and led to a sale to InfoUSA, with no new capital.
Losing $5MM a year, running out of cash.
A publicly traded email marketing company was generating $20 million in annual revenue — but losing $5 million a year and quickly running out of cash.
Reach profitability — no new capital.
The CEO brought InsightStudios in to turn the business around and reach profitability — with no additional capital.
Shift to a data-first strategy.
We shifted the entire strategy from traditional list management to a data-first approach. We restructured all data-supplier agreements — moving from 50% revenue-share deals to outright data purchases — which dropped cost of goods sold from 50% to 35%.
Profitable, then sold — in 18 months.
We grew revenue from $20 million to $35 million, achieved profitability for the first time in the company's history within 15 months, and sold the business to InfoUSA at the 18-month mark. The company's valuation tripled — without raising any additional capital.