In the "spray and pray" era of email, we built machine-learning models that predicted who would respond and convert across a 100MM+ database — enabling purely performance-based campaigns. Profitable in three months, then acquired.
"Spray and pray" email, rising spam filters.
In the early 2000s, email marketing was largely "spray and pray" — with no meaningful targeting or personalization. At the same time, spam filters from the major email providers were making it harder for legitimate marketing messages to reach the inbox.
Personalization that lifts performance.
Develop personalization technology that would meaningfully improve email campaign performance by optimizing response and conversion rates.
ML models across 100MM+ records.
We built a series of machine-learning and AI models that accurately predicted response and conversion propensity across a 100MM+ email database.
400% efficiency; profitable in 3 months.
We increased performance efficiency by 400%. The technology let us deliver purely performance-based email campaigns at a time when the traditional cost-per-thousand pricing model was collapsing. e360Insight was profitable in its first three months — and the company was acquired by a leading daily deal site.