— Case Study · e360data / Acquisition Science

A data asset turned into 204 months of profit.

I recognized the behavioral data inside my own businesses was a valuable asset. I packaged it, proved the model with major data compilers, and built one of the largest suppliers of consumer omnichannel data — profitable for 17 straight years.

Situation

Sitting on valuable behavioral data.

My startup studio, Maverick Direct Marketing, was looking for a new startup to build. I recognized that my email and e-commerce businesses held valuable omni-channel behavioral data — consumer names, addresses, opt-in email addresses, and transactional purchase data.

Task

Monetize the data; find product-market fit.

Figure out how to monetize this proprietary data asset — and find product-market fit.

Action

Package it, find the model, integrate.

I treated the data as the product — packaging it, proving the model with buyers, and making it easy to plug in.

Key steps

Assembled the data in a privacy-compliant format, using hashed email addresses.
Ran customer development with major consumer data compilers to identify the most viable revenue model.
Built a seamless integration that let their customers combine my behavioral data with compiled demographic data — targeting consumers in unique, predictive, and novel ways.
Rebranded the business from e360data to Acquisition Science.

Result

204 straight months of profit.

I built one of the largest suppliers of consumer omnichannel data — and grew it into a highly profitable startup that operated successfully for 17 years, delivering 204 consecutive months of profitability.

The outcome

One of the largest suppliers of consumer omnichannel data.
17 years of successful operation.
204 consecutive months of profitability.

A data asset turned into 204 months of profit.

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