Mining my 200-million-record email database for buyer signals, I launched a targeted discount e-commerce business — starting with sunglasses — and scaled it to $3MM, profitable from the first month, then sold it.
A studio hunting its next profitable bet.
While running my successful email marketing business, e360Insight, I noticed that many of my clients were selling products through e-commerce websites. At my startup studio, Maverick Direct Marketing, I was looking for a new startup project that could generate profitable, incremental growth.
A new e-commerce startup on my data.
Develop a profitable new e-commerce startup that could leverage my large consumer email database.
Target buyers I already knew.
I analyzed my database of over 200 million email addresses and found that the income distribution closely mirrored the U.S. population — and that many of the consumers had opted into discount offers, promotions, and sweepstakes.
Zero to $3MM, profitable from month one.
I scaled the business from zero to $3MM in revenue. It was profitable in its first month — and remained profitable every month thereafter. BargainDepot was ultimately acquired by a strategic buyer.