Mining our 200-million-record email database for buyer signals, we launched a targeted discount e-commerce business — starting with sunglasses — and scaled it to $5MM+, profitable from the first month, then sold it.
A studio hunting its next profitable bet.
While running our successful email marketing business, e360Insight, we noticed that many of our clients were selling products through e-commerce websites. At our startup studio, Maverick Direct Marketing, we were looking for a new startup project that could generate profitable, incremental growth.
A new e-commerce startup on our data.
Develop a profitable new e-commerce startup that could leverage our large consumer email database.
Target buyers we already knew.
We analyzed our database of over 200 million email addresses and found that the income distribution closely mirrored the U.S. population — and that many of the consumers had opted into discount offers, promotions, and sweepstakes.
Zero to $5MM, profitable from month one.
We scaled the business from zero to over $5MM in revenue. It was profitable in its first month — and remained profitable every month thereafter. BargainDepot was ultimately acquired by a strategic buyer.